Thursday, November 21, 2024

Dangote is most valuable brand in Nigeria

Must read

Nigerian High Commission apartments in Ghana demolished

Some new apartments built at the residence of the Nigerian High Commissioner in Ghana’s capital city Accra, have been demolished by bulldozers. The apartments have been constructed to...

Covid-19: Ghana records significant recovery numbers

Ghanaian health officials on Saturday said over 10,000 persons infected with the coronavirus have now recovered. The significant number of recoveries means the country now...

DR Congo: President’s ex-chief of staff jailed 20 years for corruption

The ex-chief of staff of the president of the Democratic Republic of Congo has been jailed 20 years by a high court. Vital Kamerhe was...

Covid-19: Zimbabwe’s health minister arrested, charged for graft

Zimbabwe's Health Minister Obadiah Moyo has been arrested over corruption allegations related to procurement of medical equipment worth $60 million. Moyo is accused of illegally...
Isaac Kaledzihttps://en.wikipedia.org/wiki/Isaac_Kaledzi
Isaac Kaledzi is an experienced and award winning journalist from Ghana. He has worked for several media brands both in Ghana and on the International scene. Isaac Kaledzi is currently serving as an African Correspondent for DW.

The Nigerian company Dangote, owned by Africa’s richest man, Aliko Dangote has emerged the most valuable brand in Nigeria for 2018.

The company was part of other 49 top brands in Nigeria unveiled at the weekend in Lagos. The Top 50 brands in Nigeria were ranked following a survey conducted by the agency, Brand Nigeria.

Brand Nigeria in its report praised managers in-charge of the Dangote Brand for this success. Dangote becomes the Nigerian brand to top the rankings since 2013.

Other brands in Nigeria ranked in the top 50 include, Promasidor Nigeria Limited, BUA, Nine Mobile and Olam. Conoil, Channels TV, Union Bank, Access Bank, Chi, Toyota, and GTBank were also among the list.

The Head of Brand Nigeria, Taiwo Oluboyede says 46 percent of the top brands amounting to 23 are Nigerian brands.

“We used the Brand Strength Model (BSM index). It is model that measures a brand’s ability to deliver on its promise to the consumers from the consumer’s point of view.

The model uses basic qualitative elements. There are seven variables that goes into the BSM model”, Oluboyede said giving details about how the rankings were carried.

Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina says “The expansion of our business especially the Cement which has operations in 14 African countries including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to popularity of our company and the products.”

Dangote Group is the largest indigenous industrial conglomerate in Sub-Saharan Africa. The company is also the largest producer of cement in Africa.

 

German carmaker, VW to set-up plant in Ghana

 

 

Source: Africafeeds.com

- Advertisement -

More articles

- Advertisement -

Latest article

Nigerian High Commission apartments in Ghana demolished

Some new apartments built at the residence of the Nigerian High Commissioner in Ghana’s capital city Accra, have been demolished by bulldozers. The apartments have been constructed to...

Covid-19: Ghana records significant recovery numbers

Ghanaian health officials on Saturday said over 10,000 persons infected with the coronavirus have now recovered. The significant number of recoveries means the country now...

DR Congo: President’s ex-chief of staff jailed 20 years for corruption

The ex-chief of staff of the president of the Democratic Republic of Congo has been jailed 20 years by a high court. Vital Kamerhe was...

Covid-19: Zimbabwe’s health minister arrested, charged for graft

Zimbabwe's Health Minister Obadiah Moyo has been arrested over corruption allegations related to procurement of medical equipment worth $60 million. Moyo is accused of illegally...

Ghana’s new law that jails citizens not wearing facemask 10 years

Ghanaians who fail to wear the face masks in compliance with a presidential directive risk going to jail for ten years. They also face a...